“These have been the most challenging and rewarding years of my career. When you can adapt and implement your programs with confidence and produce sales for your developers during these economic times it’s very rewarding. We realize constraints exist with many projects including cash flow and the inability or unwillingness to implement a program. Yet, if a project sits with no activity, the value of the units will continue to fall. By implementing an integrated sales and marketing program you can begin to create sales absorption that can stabilize prices and in some cases allow price increases over time.”
—David Hurst, Principal
Throughout his career, David Hurst has worked with leading brands in the industry. As a principal in Waypoint Real Estate Consulting, David has helped developers create, implement, staff and execute sales and marketing strategies for a variety of product-types, locations and economic conditions. David’s diverse experience ranges from ski-in ski-out properties in Park City, Utah, to golf communities in the North Carolina Mountains to Hilton Head, SC and spans from North America to South America to The Caribbean.
David began his career as a real estate sales executive at Mountain Air Country Club in Burnsville, NC in 1998. His responsibility was to convert customers generated by developer-based marketing programs into buyers through traditional line sales. David quickly rose to the top with 24 sales in his first year. Subsequently he was quickly recruited by Resort Management Associates to join them on their project in Hilton Head Island, SC where he played a major role in one of the greatest turnarounds in real estate by taking Haig Point from an average of seven sales annually to over 100 sales their first year.
David joined the Ginn Company in 2002 and experienced the explosive growth of the Florida market firsthand. Among numerous accolades David was recognized for personally selling 100 homesites at a single launch event in 2004. David was promoted to Vice President of Sales in 2005 where he was responsible for managing new product launches, multi-million dollar marketing budgets and a sales and support staff of 50. During this two-year period, David was responsible for closing over 1,000 properties totaling $320 million in real estate sales.
David left the Ginn Company in August 2007 along with Myles Newell in order to found Waypoint.